Find Influencer vs Markerly: Which Platform is Best for UGC Creators and Brands?

Influencer marketing has become an essential part of brand strategy, connecting creators and businesses through digital platforms. Two names that often come up in discussions are Find Influencer and Markerly.
While both platforms help brands collaborate with creators, Find Influencer stands out for creators who want transparency, flexibility, and faster UGC opportunities.

What is Markerly?

Markerly, founded in 2012, is a US-based influencer marketing agency and platform known for managing large-scale influencer campaigns. It focuses on data-driven collaborations with premium creators, helping brands run strategic, long-term campaigns across multiple social media platforms.

Key features of Markerly:

• Full-service influencer campaign management.

• Data-driven influencer discovery and analytics.

• Focus on brand safety, compliance, and campaign performance tracking.

• Works with macro and celebrity influencers for large-scale campaigns.

• Dedicated campaign managers for end-to-end execution.

What is Find Influencer?

Find Influencer is India’s first influencer marketplace and search engine that connects creators and brands directly—eliminating middlemen.
Every influencer has a public profile indexed on Google, allowing brands to discover and contact them instantly. It is designed to support both creators and small-to-medium brands that want fast and cost-effective UGC collaborations.

Key features of Find Influencer:

• Public Profiles: Every creator has a public, Google-indexed profile for organic discoverability.

• Gigs System: Influencers can list their services like testimonial videos, unboxings, or reviews.

• Bidding System: Brands can post campaigns with budgets and influencers can bid to participate.

• Daily Tasks: Small-scale UGC jobs such as reviews, app installs, or shoutouts.

• Escrow Payment System: Secures both brand and creator; payment released only after approval.

• UGC Focus: Ideal for startups and brands seeking authentic, relatable short-form content.

Find Influencer vs Markerly – Feature Comparison

Why Find Influencer is Better for UGC Creators and Brands

1. Direct Connect: Brands can instantly find and hire influencers without waiting for approvals.

2. Flexible Work Options: Influencers can earn via Gigs, Bids, or Daily Tasks, unlike Markerly’s agency-style campaigns.

3. Transparent Pricing: Creators set their own gig prices, allowing brands to compare and choose easily.

4. UGC First: Focused on authentic testimonial videos, product demos, and unboxing content, perfect for startups.

5. Secure Payments: The Escrow system ensures both parties are protected until work approval.

6. SEO Advantage: Public profiles indexed on Google improve creator visibility and discoverability.

Final Verdict

Both Find Influencer and Markerly serve different types of creators and brands.

1. If you’re a large brand aiming for celebrity or macro-influencer campaigns with managed execution, Markerly is a good option.

2. But if you’re a UGC creator, startup, or SME that values direct hiring, transparent pricing, and fast collaboration—Find Influencer is the smarter choice.

With its public profiles, gig system, bidding marketplace, and UGC focus, Find Influencer empowers both creators and brands to collaborate efficiently and affordably.

Disclaimer*: “The content and promotion prices shown on this website are based on our own analysis and suggestion, generated through Find Influencer’s (FI) in-built calculator using public metrics (followers, engagement, category). These are indicative values for informational purposes only and are not official rates. Actual fees may vary in real collaborations. Find Influencer has no direct affiliation or endorsement with the influencers mentioned unless stated otherwise. Please confirm directly with the influencer or their agency before making any business decision. If you are the influencer featured here and wish to update or change your displayed price, you can contact us at info@findinfluencer.in or call at 8218235970. We will promptly verify and make the necessary corrections.”