Find Influencer vs Influicity: Which Platform is Best for UGC Creators and Brands?

Influencer marketing has evolved into a structured industry, with platforms connecting creators and brands. Two notable platforms are Find Influencer and Influicity. While both serve influencers and brands, Find Influencer shines for creators wanting flexibility and for brands seeking fast, transparent, and scalable UGC campaigns.

What is Influicity?

Influicity is a US-based influencer marketing platform and agency founded around 2014. Influicity+3Influicity+3Influicity+3
It offers brand-clients a full suite of influencer marketing services: influencer discovery, campaign management, analytics, and scalable content creation.
Key features of Influicity:

• Influencer / creator network and discovery tools covering micro to mega influencers. Influicity+1

• Performance guarantees and data-driven selection process. Influicity+1

• “Core” influencer groups (verticals like Beauty, Travel, Gaming) ready for brands. Influicity

• Full service agency model: end-to-end campaign support (strategy, content, measurement) rather than pure marketplace. Influicity+1

What is Find Influencer?

Find Influencer is India’s first influencer marketplace and search engine that directly connects creators and businesses—removing intermediaries. Every creator has a public profile indexed on Google, enabling brands to discover them instantly.
Key features of Find Influencer:

• Public Profiles: Creators have public, Google-indexed profiles for direct discoverability.

• Gigs System: Influencers can list fixed-service offerings (e.g., testimonial videos, unboxings).

• Bidding System: Brands can post budgets and invite influencers to bid.

• Daily Tasks: Small scale UGC tasks (reviews, app installs, shout-outs).

• Escrow Payment System: Secure payment structure releasing funds only after work approval.

• UGC Focus: Ideal for short-form, authentic content like product demos, testimonials, reviews.

Find Influencer vs Influicity – Feature Comparison

Why Find Influencer is Better for UGC Creators and Brands

1. Direct Connect – Brands can search, view and hire influencers directly without long approval pipelines.

2. Flexible Work Options – Influencers can earn with Gigs, Bids or Daily Tasks; more variety than straight campaigns.

3. Transparent Pricing – Creators set their own gig rates; brands pick what fits budget.

4. UGC First – Tailored for authentic content like testimonials, product demos, unboxings — perfectly suited for UGC-style work.

5. Secure Payments – Escrow system ensures payment only after approval, giving security to both sides.

6. SEO Advantage – Public profiles indexed on Google allow creators higher visibility and discoverability.

Why Influicity Might Be a Better Option (In Some Cases)

• Strategic Campaign Expertise – Influicity provides comprehensive support: brand-voice alignment, influencer selection, large-scale execution. Influicity+1

• Large-scale & Premium Network – Brands can tap into more established influencer reach, suited for high-budget or enterprise level campaigns.

• Analytics & Performance Guarantees – They offer data-driven selection, performance metrics and guarantees which bring brand-safety and accountability. Influicity+1

• Tailored Vertical “Core” Groups – Ready sets of influencers in verticals like Beauty, Travel, Gaming help brands quickly activate campaigns. Influicity

Final Verdict

Both Find Influencer and Influicity have their place in the influencer ecosystem.

1. If you’re a large brand seeking premium influencer campaigns, broad reach, and full-service execution, Influicity is a strong choice.

2. But if you’re a UGC creator, a startup or SME wanting speed, transparency, direct hiring and flexible options—Find Influencer is the smarter pick.

With its marketplace style, public profiles, gig/bid system, and UGC focus, Find Influencer empowers creators and brands to collaborate faster and more cost-effectively.

Disclaimer*: “The content and promotion prices shown on this website are based on our own analysis and suggestion, generated through Find Influencer’s (FI) in-built calculator using public metrics (followers, engagement, category). These are indicative values for informational purposes only and are not official rates. Actual fees may vary in real collaborations. Find Influencer has no direct affiliation or endorsement with the influencers mentioned unless stated otherwise. Please confirm directly with the influencer or their agency before making any business decision. If you are the influencer featured here and wish to update or change your displayed price, you can contact us at info@findinfluencer.in or call at 8218235970. We will promptly verify and make the necessary corrections.”