Uttar Pradesh is home to a vibrant mix of creators across niches like fashion, tech, lifestyle, wellness and more. These influencers have built notable audiences and strong regional authenticity — making them interesting for brands and initiatives targeting UP-based or Hindi-speaking audiences.
Anubhav Singh Bassi
• Followers: ~3 M+ (Instagram)
• Content Focus: Comedy, Entertainment
• Engagement Rate: (not publicly listed)
• Profile: @anubhavsinghbassi
Anubhav Singh Bassi hails from Meerut, Uttar Pradesh. Wikipedia He leverages his stand-up comedy and everyday anecdotes into engaging Instagram content, making him a strong fit for brands in entertainment, experiential marketing and youth-oriented campaigns.
Tanaya Narendra
• Followers: (not specified)
• Content Focus: Health, Sexual-wellness Education
• Engagement Rate: (not publicly listed)
• Profile: (see Instagram)
Tanaya Narendra (also known as “Dr Cuterus”) is from Prayagraj, UP. Wikipedia She shares educational content around sexual health, wellness and empowerment, which makes her ideal for health-brands, NGOs, wellness campaigns and socially-responsible marketing.
Saloni Gaur
• Followers: (not specified)
• Content Focus: Comedy, Social-Awareness
• Engagement Rate: (not publicly listed)
• Profile: (Instagram)
Saloni Gaur, born in Bulandshahr, UP, is known for her mimicry, comic skits and socially-aware humour. Wikipedia Her persona engages younger audiences effectively and she works well for entertainment, lifestyle, and brand-voice collaborations.
Meethika Dwivedi
• Followers: ~4.3 M
• Content Focus: Arts & Entertainment
• Engagement Rate: ~11.94% (as listed) Qoruz+1
• Profile: @the_sound_blaze
Based in Lucknow, Uttar Pradesh. Her high engagement and large following make her a strong candidate for large-scale brand work in entertainment and lifestyle.
Vaibhav Kundra
• Followers: ~4.3 M
• Content Focus: (not fully detailed)
• Engagement Rate: ~1.84% (as listed) Qoruz+1
Located in UP and works across content creation. A good option for brands seeking broad reach in the UP market.
Gaurav Taneja
• Followers: ~3.5 M
• Content Focus: Style & Fashion / Lifestyle
• Engagement Rate: ~1.57% Qoruz+1
Although more nationally known, his roots in UP give regional resonance. Suitable for fashion, lifestyle and travel campaigns.
Nikita (Influencer)
• Followers: (not specified)
• Content Focus: (not fully detailed)
• Engagement Rate: (not publicly listed) HashFame+1
Recognized among top UP influencers; can be explored further for niche campaigns.
Razika Saifi
• Followers: (not specified)
• Content Focus: (not fully detailed)
• Engagement Rate: (not publicly listed) HashFame+1
Another UP-based creator listed among top influencers; good for diversified campaign options.
Kuldeep Yadav
• Followers: (not specified)
• Content Focus: (not fully detailed)
• Engagement Rate: (not publicly listed) HashFame+1
Though the niche is less clear from available data, his presence rounds out the top list for UP.
Aamir Trt
• Followers: (not specified)
• Content Focus: (not fully detailed)
• Engagement Rate: (not publicly listed) HashFame+1
Listed in recent influencer-databases for Uttar Pradesh; worth checking out for regional campaigns.
Conclusion
These creators span diverse niches — from comedy and wellness to fashion and lifestyle — and cover both broad-reach and high-engagement scenarios. For brands or agencies targeting Uttar Pradesh audiences, picking the right influencer among them depends on your niche, objective (reach vs engagement), and regional tone.
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