Top 10 Instagram Influencers in Rajarhat

Rajarhat (New Town), a fast-growing urban and tech hub near Kolkata, has a vibrant Instagram creator ecosystem. Influencers from this area share content on lifestyle, fashion, food, fitness, travel, and everyday city life, resonating with both local and pan-India audiences.

Ritika Paul
Followers: 108K
Content Focus: Fashion & Lifestyle
Engagement Rate: Strong regional engagement
Avg. Likes: ~6K
Profile: @ritikapaul.official

Ritika is a popular fashion and lifestyle creator whose posts focus on outfits, beauty routines, and city-life visuals. Her content appeals to young women and urban audiences in Rajarhat and Kolkata.

New Town Foodies
Followers: 87K
Content Focus: Food & Local Eats
Engagement Rate: High foodie engagement
Avg. Likes: ~4.2K
Profile: @newtownfoodies

This account highlights the best eateries, street treats, café scenes, and food trends in Rajarhat and surrounding areas — perfect for local restaurant and food brand campaigns.

Urban Lens – New Town
Followers: 43K
Content Focus: Cityscapes & Photography
Engagement Rate: Regional art lovers
Avg. Likes: ~2K
Profile: @urbanlens_newtown

Focused on urban photography, architecture, and scenic visuals of Rajarhat/New Town, this account attracts audiences who love visual storytelling.

Shreya Saha
Followers: 65K
Content Focus: Travel & Lifestyle
Engagement Rate: Strong reach
Avg. Likes: ~3.3K
Profile: @shreyasaha.travels

Shreya posts travel reels, city exploration vlogs, and lifestyle visuals that appeal to wanderlusters and local adventure seekers.

FitWithKripa
Followers: 37K
Content Focus: Fitness & Health
Engagement Rate: Active fitness community
Avg. Likes: ~1.9K
Profile: @fitwithkripa

Kripa shares workout tips, wellness routines, and motivational fitness content tailored to urban health enthusiasts.

The Bengali Plate
Followers: 52K
Content Focus: Food & Home Recipes
Engagement Rate: Regional
Avg. Likes: ~2.8K
Profile: @the_bengaliplate

This account focuses on food recipes, culinary inspiration, and local brunch/dinner highlights that resonate with food lovers living in and around Rajarhat.

City Stories – New Town
Followers: 29K
Content Focus: Daily City Life & Culture
Engagement Rate: Local
Avg. Likes: ~1.4K
Profile: @newtown_citystories

This community page captures candid daily life, street scenes, city events, and urban culture from Rajarhat and New Town.

StyleByNeel
Followers: 48K
Content Focus: Men’s Fashion & Grooming
Engagement Rate: Active
Avg. Likes: ~2.6K
Profile: @stylebyneel

Neel shares men’s fashion tips, grooming routines, and style visuals — ideal for menswear and lifestyle brand collaborations.

Foodie With Riya
Followers: 58K
Content Focus: Food Reviews & Experiences
Engagement Rate: Good food community
Avg. Likes: ~3K
Profile: @foodiewithriya

Riya’s content focuses on restaurant reviews, food adventures, and regional eats near Rajarhat and Kolkata.

Youth Vibes – New Town
Followers: 22K
Content Focus: Youth & Lifestyle
Engagement Rate: Community
Avg. Likes: ~1K
Profile: @youthvibes_newtown

This account showcases campus life moments, youth culture, and lifestyle content loved by younger audiences in the Rajarhat-New Town area.

Conclusion

Rajarhat’s Instagram creators represent fashion, food, lifestyle, fitness, travel, and urban culture, offering a rich mix of voices for brand activations, local campaigns, and storytelling content. Whether you’re targeting food lovers, fashion followers, fitness enthusiasts, or urban explorers, this list provides diverse options with real regional engagement.

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