Top 10 Instagram Influencers in Punjab

Punjab, one of India's most historic and culturally vibrant states, has not only made its mark through agriculture, industry, and traditions but is also emerging as a hub for digital talent. Instagram influencers from Punjab are creating highly engaging content across music, fashion, lifestyle, fitness, food, and entertainment. These influencers have built loyal follower bases, both within the state and beyond, reaching audiences nationally and internationally. Here’s a closer look at the top Instagram influencers from Punjab:

Diljit Dosanjh

• Followers: 26.1M

• Content Focus: Arts & Entertainment

• Engagement Rate: 2.4%

• Avg. Likes: 618K

• Profile: @diljitdosanjh
  Diljit Dosanjh is a global Punjabi star — singer, actor, and cultural icon. On Instagram, he shares music announcements, tour/stage photos, fashion moments, and personal life snippets. His audience spans young music lovers to diaspora fans; ideal for big-reach campaigns in music, fashion, and lifestyle.

Jassie Gill

• Followers: 8.9M

• Content Focus: Arts & Entertainment

• Engagement Rate: 0.27%

• Avg. Likes: 24.1K

• Profile: @jassie.gill
  Jassie Gill posts music promotions, behind-the-scenes, family/personal moments, and film work. His feed appeals to pop-Punjabi audiences and mainstream Punjabi film/music consumers — good fit for entertainment, youth fashion, and lifestyle brands.

Harrdy Sandhu

• Followers: 7.7M

• Content Focus: Music & Arts

• Engagement Rate: 1.25%

• Avg. Likes: 98.7K

• Profile: @harrdysandhu
  Harrdy Sandhu is a popular Punjabi singer-actor known for energetic music and style. His posts include music drops, concert content, and personal lifestyle — strong reach among young Punjabi listeners and club/audience segments.

Ammy Virk

• Followers: 7.7M

• Content Focus: Music, Film & Lifestyle

• Engagement Rate: 0.61%

• Avg. Likes: 47.0K

• Profile: @ammyvirk
  Ammy Virk mixes film promotion, music content, and traditional/modern Punjabi lifestyle posts. His audience responds well to film/music tie-ins and regional-brand storytelling.

Karan Aujla

• Followers: 9.9M

• Content Focus: Music & Entertainment

• Engagement Rate: 7.35%

• Avg. Likes: 658

• Profile: @karanaujla
  Karan Aujla is a top Punjabi rapper/singer whose content centers on music releases, lifestyle, and brand endorsements. Strong for campaigns targeting youth and urban Punjabi listeners.

B Praak

• Followers: 10.2M

• Content Focus: Music & Production

• Engagement Rate: 1.44%

• Avg. Likes: 127.6K

• Profile: @bpraak
  B Praak is a leading singer/composer; his Instagram highlights studio moments, soulful releases, and event/performance content — a trusted voice for music and audio-related promotions.

Gippy Grewal

• Followers: 8.3M

• Content Focus: Arts & Entertainment (Film & Music)

• Engagement Rate: 0.65%

• Avg. Likes: 53.2K

• Profile: @gippygrewal
  Gippy Grewal is a multi-faceted Punjabi star (actor, singer, producer). His posts mix film promotions, music, and family/business moments — great for broad lifestyle or entertainment campaigns in Punjab.

Sidhu Moose Wala

• Followers: 16.2M

• Content Focus: Music & Arts (legacy account)

• Engagement Rate: 13.53%

• Avg. Likes: 1.99M

• Profile: @sidhu_moosewala
  Sidhu Moose Wala’s official Instagram (managed by family) remains a powerhouse for Punjabi music culture and youth engagement. His legacy content still drives passionate engagement — useful for heritage/nostalgia-driven campaigns and music promotions.

Himanshi Khurana

• Followers: 12.0M

• Content Focus: Lifestyle, Fashion & Music

• Engagement Rate: 0.13%

• Avg. Likes: 16.0K

• Profile: @iamhimanshikhurana
  Himanshi mixes fashion, beauty, music, and lifestyle; good for beauty/fashion/consumer lifestyle campaigns targeting young women and mainstream Punjabi audiences.

Dilpreet Dhillon

• Followers: 2.1M

• Content Focus: Lifestyle & Music

• Engagement Rate: 0.8%

• Avg. Likes: 17.0K

• Profile: @dilpreetdhillon1
  Dilpreet Dhillon shares music clips, lifestyle posts, and regional content — resonant with younger Punjabi audiences and regional music fans; suitable for mid-tier music or lifestyle brand collaborations.

Conclusion
Punjab’s top Instagram creators cover music, film, fashion, and lifestyle — from mega-reach stars (Diljit, Karan Aujla, Sidhu Moose Wala’s official account) to highly-engaged lifestyle and music creators (Himanshi, Dilpreet). Use mega accounts for mass visibility and the smaller/high-engagement creators for targeted, conversion-focused campaigns.

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