Top 10 Instagram Influencers in Guwahati

Guwahati, the largest city in Assam and a major cultural and digital hub in the Northeast, has a thriving Instagram scene with influencers creating standout content in lifestyle, fashion, food, travel, fitness, beauty, and comedy. These creators have built large and engaged audiences, making them ideal partners for brands targeting the Northeast and beyond.

Zerifa Wahid

Followers: 1.2M
Content Focus: Lifestyle & Fashion
Engagement Rate: ~4.5%
Avg. Likes: ~54K
Profile: @zerifawahid
Zerifa is a celebrated actor and influencer known for her lifestyle, fashion, and cultural posts that resonate with audiences both in Assam and nationwide.

Pallavi Gogoi (Pallavi’s Kitchen)

Followers: 884K
Content Focus: Food & Culinary Content
Engagement Rate: ~5.8%
Avg. Likes: ~51K
Profile: @pallaviskitchen
Pallavi showcases easy-to-make recipes and traditional Assamese dishes, connecting with food lovers and home cooks across India.

Mayank Kejriwal

Followers: 712K
Content Focus: Fitness & Motivation
Engagement Rate: ~5.1%
Avg. Likes: ~36K
Profile: @mayankkejriwal
Mayank is a fitness trainer and motivational creator who shares workouts, nutrition tips, and motivational reels.

Mishti (Assam Diaries)

Followers: 629K
Content Focus: Travel & Culture
Engagement Rate: ~5.3%
Avg. Likes: ~33K
Profile: @miss_ismy
Mishti posts travel reels, cultural highlights, and scenic visuals from Northeast India, with strong engagement from regional audiences.

Ananya Gogoi (A Little Style Story)

Followers: 564K
Content Focus: Fashion & Beauty
Engagement Rate: ~4.8%
Avg. Likes: ~27K
Profile: @alittelstylestory
Ananya creates fashion inspiration posts, outfit ideas, and beauty looks that attract young fashion enthusiasts.

Assam Bytes

Followers: 452K
Content Focus: Food, Local Culture & Reviews
Engagement Rate: ~5.6%
Avg. Likes: ~25K
Profile: @assambytes
Assam Bytes shares local food recommendations, restaurant reviews, and cultural content that resonates with regional audiences.

Zunaid Khan

Followers: 389K
Content Focus: Lifestyle & Entertainment
Engagement Rate: ~4.9%
Avg. Likes: ~19K
Profile: @zunaidkhan_
Zunaid shares a mix of lifestyle posts, comedy reels, and fun skits that attract a broad audience across the Northeast and beyond.

Ritika Borah

Followers: 298K
Content Focus: Dance & Entertainment
Engagement Rate: ~5.4%
Avg. Likes: ~16K
Profile: @ritikaborahdance
Ritika is a dance content creator known for her energetic choreography, entertainment videos, and performance reels.

Guwahati Diary

Followers: 274K
Content Focus: City Life & Cultural Highlights
Engagement Rate: ~5.2%
Avg. Likes: ~14K
Profile: @guwahatidiary
Guwahati Diary showcases cityscapes, community stories, events, and lifestyle posts focusing on everyday life in Guwahati.

The Assamese Chef

Followers: 201K
Content Focus: Food & Traditional Cuisine
Engagement Rate: ~5.7%
Avg. Likes: ~12K
Profile: @theassamesechef
This influencer shares traditional Assamese recipes, cooking tutorials, and food culture content with strong regional appeal.

Conclusion

Guwahati’s Instagram influencer ecosystem spans lifestyle, fashion, food, fitness, travel, culture, and entertainment. These creators maintain strong regional and pan-Indian engagement, making them valuable partners for brands seeking authentic visibility and influence across demographics. Their diverse content styles and large followings offer excellent collaboration opportunities for local and national campaigns.

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