Top 10 Fashion Influencers in Varanasi

Varanasi, one of India’s oldest cities and a cultural heritage hub, is also nurturing a growing fashion influencer scene on Instagram. Creators from Varanasi combine traditional aesthetics with modern trends — showcasing ethnic wear, street style, and lifestyle fashion that resonates with regional audiences. Here’s a curated list of top fashion influencers from Varanasi city:

Anjali Mishra

Followers: 214K
Content Focus: Fashion & Lifestyle
Engagement Rate: 3.8%
Avg. Likes: ~8.2K

Anjali Mishra shares chic outfit ideas that blend contemporary trends with traditional Indian aesthetics. Her fashion reels and curated looks appeal to young women and lifestyle brands.

Rohan Yadav

Followers: 187K
Content Focus: Men’s Fashion & Grooming
Engagement Rate: 4.1%
Avg. Likes: ~7.0K

Rohan Yadav focuses on men’s style content including casual looks, smart outfits, and grooming tips. His fashion posts attract urban male audiences looking for style inspiration.

Sneha Srivastava

Followers: 129K
Content Focus: Fashion & Beauty
Engagement Rate: 4.4%
Avg. Likes: ~5.6K

Sneha Srivastava blends fashion and beauty in her content, posting outfit reels, beauty visuals, and lifestyle fashion inspiration — ideal for both lifestyle and beauty campaigns.

Varun Rai

Followers: 102K
Content Focus: Fashion & Street Style
Engagement Rate: 4.7%
Avg. Likes: ~4.8K

Varun Rai creates street style fashion content and everyday outfit ideas that resonate with young fashion enthusiasts interested in casual and trend-forward looks.

Priya Tiwari

Followers: 95K
Content Focus: Fashion & OOTD
Engagement Rate: 5.0%
Avg. Likes: ~4.7K

Priya Tiwari shares daily outfit photos, seasonal fashion looks, and styling reels that engage her audience with versatile wardrobe inspiration.

Ayush Singh

Followers: 88K
Content Focus: Men’s Fashion & Lifestyle
Engagement Rate: 4.3%
Avg. Likes: ~3.8K

Ayush Singh focuses on casual fashion, street wear, and lifestyle visuals. His posts showcase outfit ideas that appeal to young male audiences.

Megha Dubey

Followers: 74K
Content Focus: Fashion & Personal Style
Engagement Rate: 5.2%
Avg. Likes: ~3.9K

Megha Dubey shares fashion diaries featuring everyday outfits, ethnic wear, and curated wardrobe visuals that engage fashion-focused followers.

Shivangi Pandey

Followers: 67K
Content Focus: Fashion & Glam
Engagement Rate: 5.8%
Avg. Likes: ~3.9K

Shivangi Pandey posts glam fashion content, festive outfits, and trending style visuals that attract a fashion-enthusiastic audience in Varanasi.

Aditya Verma

Followers: 54K
Content Focus: Men’s Fashion & Styling
Engagement Rate: 5.5%
Avg. Likes: ~2.9K

Aditya Verma creates OOTD posts, wardrobe ideas, and casual styling visuals, showcasing a modern aesthetic with high engagement.

StyledByNaina

Followers: 39K
Content Focus: Fashion & Styling Tips
Engagement Rate: 6.3%
Avg. Likes: ~2.4K

StyledByNaina offers creative outfit guides, styling hacks, and mix-and-match fashion visuals that resonate with niche audiences interested in fashion experimentation.

Conclusion

Varanasi’s fashion influencer landscape includes a blend of men’s fashion creators, lifestyle fashion voices, and high-engagement micro-influencers. These creators bring together traditional aesthetics and contemporary trends, offering strong regional reach and authentic style storytelling ideal for apparel, beauty, and lifestyle brands targeting audiences in Varanasi and surrounding regions.

Disclaimer*: “The content and promotion prices shown on this website are based on our own analysis and suggestion, generated through Find Influencer’s (FI) in-built calculator using public metrics (followers, engagement, category). These are indicative values for informational purposes only and are not official rates. Actual fees may vary in real collaborations. Find Influencer has no direct affiliation or endorsement with the influencers mentioned unless stated otherwise. Please confirm directly with the influencer or their agency before making any business decision. If you are the influencer featured here and wish to update or change your displayed price, you can contact us at info@findinfluencer.in or call at 8218235970. We will promptly verify and make the necessary corrections.”