Find Influencer vs Influencity: Which Platform is Best for UGC Creators and Brands?

Influencer marketing has matured into a data-driven, platform-based industry. Among many platforms, Find Influencer and Influencity are two options that cater to creators and brands—but with different philosophies, features, and user-types in focus. Below is a comparative guide in a similar format to your earlier writeups.

What is Influencity?

Influencity is a global influencer marketing software/platform that offers brands and agencies tools to discover influencers, manage campaigns, analyze performance, and build long-term relationships. G2+4Influencity+4Influencity+4

Key features of Influencity

• Influencer discovery across a large database (300M+ creators globally) with advanced filtering and segmentation. Influencer Marketing Hub+3Influencity+3Influencity+3

• Influencer Relationship Management (IRM) or database tools: you can store influencer profiles, custom fields, notes, contact history, performance data. G2+3Influencity+3Influencity+3

• Campaign management: end-to-end workflow tools to run outreach, send product seeding, approve content, track payments, monitor deliverables. G2+3Influencity+3Influencity+3

• Analytics, reporting & dashboards: real-time metrics, performance tracking, campaign ROI, audience insights. Influencity+3Influencity+3Influencer Marketing Hub+3

• Content approval & UGC management: tools to approve influencer content, manage usage rights, schedule or plan UGC within the workflow. G2+2Influencer Marketing Hub+2

• E-commerce integration: e.g. Shopify integration to link product catalogs, track conversions, product seeding. Influencity+2Influencity+2

• Multi-channel & social media management: besides influencer modules, Influencity also has capacities around social listening, posting calendars, content in a hub. Influencity+2Influencity+2

What is Find Influencer?

(Based on your earlier description and what makes it distinct.)
Find Influencer is an India-based influencer marketplace and search engine that emphasizes direct connection between creators and brands, with features structured for UGC creators, flexible gigs, and transparency.

Key features of Find Influencer

• Public creator profiles indexed by Google, making influencers discoverable outside the platform.

• Gigs system: pre-defined service offerings (e.g. testimonial videos, unboxings, reviews) that creators can list at fixed prices.

• Bidding system: for custom campaigns, brands post a brief and budget, and creators bid to participate.

• Daily tasks: micro tasks like reviews, app installs, small UGC tasks.

• Escrow payment system: brands deposit payment which is released only after approval of work.

• Focus on UGC (short-form content, authentic user content) rather than large scale lifestyle campaigns.

• Speed & direct hiring: brands can engage creators instantly rather than lengthy campaign onboarding.

Find Influencer vs Influencity — Feature Comparison

Why Use One Over the Other (for UGC Creators & Brands)

When Find Influencer is better

1. You are a creator specializing in UGC content and want direct clients.

2. You want flexible income models (gigs, bids, small tasks).

3. You prefer speed and low friction in connecting with brands.

4. You want transparency in pricing and control over your own offerings.

5. You operate primarily in India or prefer local platform advantages.

When Influencity is better

1. You are a brand or agency handling multiple campaigns and need workflow, automation, and scale.

2. You need deep analytics, audience insights, and performance measurement across campaigns.

3. You run multi-platform campaigns (Instagram, YouTube, TikTok) and need unified dashboards.

4. You want to manage long-term influencer relationships with CRM-like tools.

5. You want integrations with e-commerce platforms and conversion tracking (shopify etc.).

Final Verdict

• If your priority is UGC creators who want flexible, direct, fast, and transparent earning options, Find Influencer is better suited.

• If your priority is brands or agencies that need structured workflows, analytics, scale, and advanced campaign management, Influencity is likely the stronger choice.

In many real-world cases, creators or brands may use both—Find Influencer for micro / UGC tasks and Influencity for larger, managed influencer campaigns.

Disclaimer*: “The content and promotion prices shown on this website are based on our own analysis and suggestion, generated through Find Influencer’s (FI) in-built calculator using public metrics (followers, engagement, category). These are indicative values for informational purposes only and are not official rates. Actual fees may vary in real collaborations. Find Influencer has no direct affiliation or endorsement with the influencers mentioned unless stated otherwise. Please confirm directly with the influencer or their agency before making any business decision. If you are the influencer featured here and wish to update or change your displayed price, you can contact us at info@findinfluencer.in or call at 8218235970. We will promptly verify and make the necessary corrections.”